Forrester Marketing and Strategy Forum EMEA 2011 Chris Boudreaux and Neil Beam discussed how brands like AT&T, IBM and Walmart achieve Marketing ROI from Social Media. They showed how those brands engineer measurement into their strategies from the beginning. In particular, they showed how repeatable and consistent results require proven process and technologies that help marketers to answer the following questions: What is my integrated marketing measurement plan? What results I am achieving from each component of that plan, including Social Media? What should I do different for my next project and in the future? How do I allocate resources and set targets for the future?.
November 16, 2011

Creating Organizational Frameworks To Scale Social Intelligence Chris Boudreaux discussed his contribution to Steve Rappaport's recently published book entitled Listen First: Turning Social Media Conversations Into Business Advantage.
May 9, 2011

WOMMA School of WOM Chris Boudreaux joins Susan Emerick, Bill Chamberlain and Amy Laine of IBM to discuss lessons from IBM in Enabling the Social Workforce.
May 9, 2011 , 2:45 - 3:30pm

Creating Organizational Frameworks To Scale Social Intelligence Chris Boudreaux discussed his contribution to Steve Rappaport's recently published book entitled Listen First: Turning Social Media Conversations Into Business Advantage.
May 9, 2011

iMedia Connection Brand Summit Chris Boudreaux and Susan Emerick of IBM will presented the following session: Most organizations feel challenged when determining how to mobilize employees in social media on behalf of their brand, but IBM has found a way. In fact, IBM has successfully and consistently enabled thousands of experts around the globe to build and maintain a presence in social media that grows the professional influence of the individual while advancing the goals of the business. In this session, Susan Emerick of IBM and Chris Boudreaux of Converseon discuss the fundamentals of enabling a workforce for social engagement, including tools that participants can use at your brand, and lessons from IBM that you can use to grow your brand’s ability to achieve business outcomes through social media.
March 7, 2011

Word of Mouth Marketing Association (WOMMA) Summit Establishing Social Media Capabilities Across an Enterprise
Most large organizations have multiple teams involved in social media with each team operating independently. As a result, most organizations are running redundant and disconnected social media activities. This case study explained how one large technology company established a clear, cross-functional operating strategy for optimizing it's enterprise-wide social media efforts.
at the Paris Hotel in Las Vegas
November 19, 2010

Social Media Forum at the Robert H. Smith School of Business, University of Maryland Chris Boudreaux will present a session entitled "Integrating Social Media Into CRM".
October 1, 2010

23rd Annual E Source Forum On September 21, Chris will discuss opportunities for utilities to manage social media as a source of business value across the enterprise.
Sept. 19 - 23, 2010

Social Media Insider Summit Chris presented a Social Media Makeover for Sprint, as part of the following session: While many brands, like Pepsi, have used social media to completely energize their brands, others have failed miserably, or failed by not having a social media presence at all. These brands need help! In this game show style format, three social media experts offer it, saying how they would fix a brand that isn’t making the grade in social media, The audience will grade their solutions.
Sept. 1, 2010

Exploring New Territories: A CRM Executive Breakfast Chris Boudreaux presented strategies needed to effectively navigate and thrive in the world of social media, including new service models, trends, technologies and actions for improving customer and partner experiences. This event was hosted by Accenture for invited CRM leaders.
May 20, 2010

NewComm Forum Chris Boudreaux presented frameworks and data that help organizations manage their social media efforts more effectively, including frameworks for improving Social Media Governance across the organization
April 22, 2010

E Source Chris Boudreaux delivered a webinar to attendees from U.S. and Canadian utilities on the topic of social media management, including emerging software tools that can help companies in highly regulated industries to utilize social media at scale, while ensuring compliance with regulations
March 31, 2010

Healthcare Human Resources Management Association of California Chris Boudreaux presented trends, insights and best practices for companies using social media at scale to a forum of human resources leaders from California hospitals
Feb. 11, 2010

iMedia Connection Brand Summit Chris Boudreaux taught a Master Class on Social Media Governance and creating social media policies, 2:30 - 3:30pm
Feb. 8, 2010

Clarabridge Customer Connections Chris participated in a panel on the topic of using different social media as a customer feedback channel in Voice-of-the-Customer and Customer Experience Management programs
Jan. 26, 2010

Silicon Valley Chapter of the International Association of Business Communicators (IABC) Chris Boudreaux spoke about Social Media Governance and brand management
Register to attend
Dec. 10, 2009

Webinar with Filtrbox Chris Boudreaux gave tips for taking Social Media Governance from strategy to execution
View the slides Nov. 19, 2009

Forrester asked Chris to advise 30 Interactive Marketing leaders on trends and best practices in social media management. The session was recorded, and is available to Forrester clients.
Oct. 8, 2009