Social Media Management Handbook: Chapter 11 Preview: Complying With FTC Disclosure Requirements

The Social Media Management Handbook
Chapter 11: Complying With FTC Disclosure Requirements by Chris Boudreaux

Chapter Context

The Federal Trade Commission (FTC), which is charged with ensuring truth in advertising, for years has published a set of guidelines to help advertisers and marketers comply with existing laws. Recently, the organization announced revisions to the guidelines that address the growing presence of endorsements and testimonials in social media.
Companies using or planning to use social media as a marketing or advertising channel should read these revisions carefully and, where appropriate, seek legal advice on how to interpret and implement them.

Contact the Writer
Chris Boudreaux

Email Chris
Phone Chris Boudreaux

(415) 692-1250

@cboudreaux